Design the Business System First
Products cannot be designed in isolation if they are going to be truly sustainable. The typical product design and development process is fragmented and incoherent, and it is this lack of integration that has led to many of the poor standards of design that currently prevail. Designers and businesses who want to raise design standards to a respectable level are increasingly talking about designing sustainable products, but what is often overlooked is the fact that products do not exist in isolation, and so a product designed in isolation is unlikely to ever be sustainable. If sustainable product design is going to have maximum impact, then the process should begin with developing a sustainable business system. Products can then be designed as necessary to fit into this sustainable system.
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